Arts in Guthrie joins Arts & Economic Prosperity® 5

Guthrie, Oklahoma — The Arts Mean Business. That is the message being delivered today by The Arts in Guthrie (TAG), who announced it has joined the Arts & Economic Prosperity® 5, a national study measuring the economic impact of nonprofit arts and culture organizations and their audiences. The research study is being conducted by Americans for the Arts, the nation’s nonprofit organization advancing the arts and arts education. It is the fifth study over the past 20 years to measure the impact of arts spending on local jobs, income paid to local residents, and revenue generated to local and state governments.

As one of nearly 300 study partners across all 50 states plus the District of Columbia, The Arts in Guthrie (TAG) will collect detailed financial data about our local nonprofit arts and culture organizations such as our theater and dance companies, museums, festivals, and arts education organizations. “Many people don’t think of nonprofit arts organizations as businesses,” said TAG Executive Director Lucy Swanson, “but this study will make clear that the arts are a major economic driver in our community—employing people locally, purchasing goods and services from local merchants, and helping to drive tourism and economic development.”

TAG will also collect surveys from attendees at arts events using a short, anonymous questionnaire that asks how much money they spent on items such as meals, parking and transportation, and retail shopping specifically as a result of attending the event. Previous studies have shown that the average attendee spends $24.60 per person, per event, beyond the cost of admission. Those studies have also shown that, on average, 32 percent of arts attendees travel from outside the county in which the arts event took place, and that those cultural tourists typically spend nearly $40 per person—generating important revenue for local businesses and demonstrating how the arts drive revenue for other businesses in the community.

Surveys will be collected throughout calendar year 2016. The results of the study will be released in June of 2017.

Swanson said, “As tourism changes and the economy fluctuates Guthrie needs to develop a sustainable way to attract a wider range of folks to town. ‘The Arts’ have always been an

important part of this community; what we want to do is to establish the arts economy as a major driver of our economic and community development. All of our arts organizations will benefit from the information that we gain through this study. The results will also make it easier for us to recruit new business and investment to town.”

According to Americans for the Arts’ most recent national study, the nonprofit arts industry generated $135.2 billion in total economic activity and supported 4.1 million full-time equivalent jobs during 2010, resulting in $22.3 billion in federal, state and local government revenues. The $135.2 billion total included $61.1 billion in spending by arts organizations and $74.1 billion in event-related spending by their audiences on items such as meals, local transportation and overnight lodging. Complete details about the fiscal year 2010 study are available at www.AmericansForTheArts.org/EconomicImpact.

“Our Arts & Economic Prosperity series demonstrates that the arts are an economic and employment powerhouse both locally and across the nation,” said Robert L. Lynch, president and CEO of Americans for the Arts. “Leaders who care about community and economic vitality can feel good about choosing to invest in the arts. Nationally as well as locally, the arts mean business.”

Americans for the Arts’ Arts & Economic Prosperity 5 study is supported by The Ruth Lilly Fund of Americans for the Arts. In addition, Americans for the Arts’ local and statewide study partners are contributing both time and a cost-sharing fee support to the study. For a full list of the nearly 300 Arts & Economic Prosperity 5 study partners, visit www.AmericansForTheArts.org/AEP5Partners.

As one of the first to receive Cultural District Certification (Arts District) from The State of Oklahoma, The Arts in Guthrie is creating an environment that will bring economic development, community development, educational opportunities, and sustainability to our arts community and city. By attracting a new kind of visitor and investor, the arts will provide a new layer to Guthrie’s historical foundation and will offer viable growth potential. The Arts in Guthrie represents a conduit that links organizations, civic entities, and the community with a single purpose. Future development will be centered around an arts economy, and TAG will be leading the way! Learn more about TAG at www.theartsinguthrie.org.